Joel's goal is to create works of art expressing the passion of those that love the outdoors, country lifestyle, and God and all His creations.

From an early age, Joel Pilcher knew he wanted to be a wildlife artist. Born and raised in the Rocky Mountains, his love for the outdoors fueled his imagination and drove his passion to, someday, create artistic works that celebrate the world as he saw it. After serving a mission for his church, he returned home and picked up where he left off, working for his dad’s contracting company in the construction industry. It wasn’t long before Joel decided it was time to chase his dream and he set out on the artistic adventure that would last a lifetime. 

After a few weeks of looking, Joel found a job opening and was hired as a graphic designer with a company called Del Sol. He worked there for two years, then (with the blessing and support of his loving wife) went on his own as a freelance designer. Over the next decade he did contract work for many companies inside and out of the outdoor industry. Eventually he had the opportunity to co-found a few businesses including a marketing firm called Zulu Six, the outdoor supplement company Mtn Ops, and Hoofit Socks. He learned a lot from the failures and successes experienced with each venture.

As Joel's career in marketing and design progressed, he always wondered if there was still a possibility that he could be successful as a fine artist. In early 2017, he decided to give it a go—and it was the best career decision he's ever made.

Joel occasionally enjoys painting, but his first love is charcoal. He is drawn to the classic and timeless aesthetics of black and white artwork. He has developed a new and unique technique where he uses charcoal on gessoed canvas. This process creates amazing textures and provides a more durable and archival final charcoal product. A premium sealing process eliminates any need for his charcoal originals to be framed behind glass. Joel has always considered art to be an adventure and he's constantly pushing his limits and working to try new things and improve.

Joel lives in northern Utah with his wife and five children. He loves creating and really enjoys seeing the pleasure others experience when viewing his work. Joel has long dreamed of opening his own art gallery. For years, customers and admirers of his artwork have been requesting a public space where his work can be viewed. Now that dream has become a reality.

The gallery is located at 15 South Main Street in Tooele, Utah. It's about 40 minutes southwest of Salt Lake City, tucked into the corner of Joel's home valley just minutes from his favorite mountain biking trails.